It’s not what you say it’s what people hear.

17 07 2008

It never fails to amaze me how powerful the words we use are and in my industry, marketing and advertising, we strive to make sure we choose those words very carefully. They have the power to communicate our thoughts, ideas and feelings. They also are subject to people understanding or misunderstanding what we said based on the grid they are interpreting the message through. Everyday I come across messages that are trying to communicate one thing and end up communicating something completely different.

This is why it is so important to remember what I call the Golden Rule of Communication, “It’s not what you say, it’s what people hear”.

In business this is critical to understand because what people “hear” can make the difference between a little profit and a lot of profit.

Take 4:40 to watch this short film from the the Cannes Film Festival. Nothing illustrates a point like a great story and this shows how important it is to understand, “It’s not what you say, it’s what people hear”.





Greetings and Salutations

12 07 2008

Welcome to the new Blog of me, Michael Redman.

This Blog is an unfolding process of thoughts and ideas that are worked out in my personal, professional and spiritual world. IE: They are the rantings of a mad man who enjoys ranting. These three segments are the way I have chosen, up to this point, to describe the three key areas of my life, which is also my laboratory. They are not easily separated, divided or easily articulated but these titles give me handles to form my thoughts.

Through the thoughts in these entries and the comments of you the reader I intend to continue to explore the different ideas that seem significant, inspiring and even funny to myself and those around me.

As a matter of context you should know that I am a person that processes out loud and in community. My ideas are spurred on by my wife, daughter, friends and fellow sojourners.

I love movies, mass media, good quotes, laughter that comes from the gut and honesty that is tempered with kindness. I love my wife, my daughter, my Job and I love my Jesus, who I am learning more about how much he loves me. I Love to live large, dare much and find myself holding a pint of HAND PUMPED Beer when ever possible.

Please comment on my thoughts. It is through dialouge that I learn more and have grown in the past.

So, here are the basic rules, because I love to have clear expectations.

  • Comment on anything I have written.
  • Spelling is not important here and will not be graded, because I am a poor speller even with spell check.
  • Be kind but honest.
  • Be real but clean, my daughter and my mother may both read this someday.
  • Realize that I write and think in spurts so I may not write for a spell nor comment on your comments.
  • Rewrite what you hear, when appropriate, so I know I’m understood.

Most of all thank you for coming to my Blog and helping me think. The fact that you are interested at all and take the time to read and comment is a true honor to me.

Shalom Agape,

Michael